GDPR

Effective Date: 17/01/2025
Last Updated: 17/01/2025

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AB Fire Safety ("we," "our," or "us") is committed to protecting and respecting your privacy in compliance with the UK General Data Protection Regulation (UK GDPR). This policy outlines how we collect, use, and protect personal data obtained through our website www.abfiresafety.co.uk

What Data We Collect
We may collect and process the following types of personal data:

a. Information You Provide Directly

• Name

• Email address

• Phone number

• Billing and shipping details

• Payment information (if applicable)

• Any information you provide in forms, surveys, or communications.

b. Information Collected Automatically

• IP address

• Browser type and version

• Device information

• Pages visited, time spent on pages, and other analytics data collected via cookies and similar technologies.
   

c. Sensitive Data
We do not collect special categories of personal data (e.g., health, racial, or religious data) unless explicitly requested and with your consent.

3. How We Use Your Data

We use your data for the following purposes:

• To provide and manage our website, services, or products.

• To respond to inquiries and support requests.

• To send newsletters or marketing communications, where consent is given.

• To improve website functionality and user experience.

• To comply with legal obligations or resolve disputes.

4. Legal Basis for Processing
We process your personal data based on one or more of the following lawful bases:

• Consent: You have given clear consent for us to process your data.

• Contractual Necessity: To fulfill a contract or pre-contractual obligations.

• Legal Obligation: To comply with legal or regulatory requirements.

• Legitimate Interests: To pursue our legitimate business interests while ensuring your rights and freedoms are protected.

5. Sharing Your Data
We may share your data with:

• Service Providers: For web hosting, payment processing, email marketing, etc.

• Regulatory Authorities: To comply with legal obligations.

• Business Transfers: If our business undergoes a merger, acquisition, or sale.

We ensure all third parties process your data securely and in compliance with GDPR.

6. International Transfers
If we transfer your personal data outside the UK, we ensure that it is protected by appropriate safeguards, such as:

• Adequacy decisions by the UK government.

• Standard Contractual Clauses (SCCs). 

7. Data Retention
We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Specific retention periods depend on the type of data and purpose of processing.

8. Your Rights
Under UK GDPR, you have the following rights regarding your personal data:

• Right to Access: Request a copy of the personal data we hold about you.

• Right to Rectification: Correct inaccurate or incomplete data.

• Right to Erasure: Request deletion of your data (subject to certain conditions).

• Right to Restrict Processing: Ask us to limit how we process your data.

• Right to Data Portability: Request your data in a machine-readable format.

• Right to Object: Object to data processing based on legitimate interests or for direct marketing.

• Right to Withdraw Consent: Withdraw consent at any time, where processing is based on consent.

To exercise your rights, please contact us at adam@abfiresafety.co.uk

9. Data Security
We implement appropriate technical and organisational measures to protect your personal data from unauthorised access, disclosure, alteration, or destruction. This includes encryption, secure servers, and regular security assessments.

10. Cookies
We use cookies to enhance your browsing experience and collect analytics data. For more information, see our [Privacy Policy.

11. Complaints
If you believe we have not handled your data in accordance with this policy, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):

• Website: https://www.ico.org.uk

• Phone: 0303 123 1113

We encourage you to contact us first to resolve any issues.

12. Changes to This Policy
We may update this GDPR Website Policy to reflect changes in our practices or legal requirements. Updates will be posted on this page, and where significant changes occur, we will notify you via email or website notification.

If you have any questions about these terms and conditions, please contact us at:

1. Email: adam@abfiresafety.co.uk

2. Phone: 07359 380822